KEVIN & MONICA MCNAMARA
Internet Presence
Kevin & Monica have a Google and Yahoo marketing campaign. They have a professional internet advertising company that monitors and tracks their internet advertising campaign.
REALTOR.com is the official web site of the National Association of REALTORS, enjoying over 179 views per property per month, and has the aggregate of home inventory of 1.3 million listings. REALTOR.com has an exclusive agreement with USA Today, NBC, AOL Digital City, Iwon.com and Classifieds 2000, with 80 major sites. Kevin & Monica have a REALTOR.com/Lead Page allowing immediate e-mail capabilities for inquiries on the properties listed in their area. Additional information is available on these property listings, along with hot links to Kevin & Monica's interactive web site at www.ocean-citysales.com.
As an added feature, Kevin & Monica's web presence is expanded by links from other web sites. At each and every opportunity, there is the capability of an immediate e-mail link directly to Kevin & Monica through their own domain. This type of web presence and immediate communication capability has helped Kevin & Monica achieve status in the top 1% or REALTORS across the country and solidifies the combined 50 years of top producer performance.
Electronic Flyers
To offer the cutting edge technology solutions, Kevin & Monica compile sophisticated digital pictures of their properties and forward them electronically via e-mail to prospective buyers. This presentation allows an out of town buyer to view the inside and outside of a property from the comfort of their home.
On-Line Mailing List
Kevin & Monica's web site (www.ocean-citysales.com) offers the viewer immediate sign up to their mailing list. They will update buyers monthly or quarterly with property information. As an added bonus, they forward an Ocean City Calendar of Events on a quarterly basis.
The Coldwell Banker Network
National Advertising: Coldwell Banker’s National Advertising Program is designed to generate broad consumer awareness for the Coldwell Banker name. The investment of over 70 million is spent annually to bring our name to households across America. National exposure includes: Fox News, TBS Superstations, Family Channel, Dateline NBC, CBS Sports, & CNN World News Tonight.
Local Advertising: Coldwell Banker Residential Brokerage offers a bi-annual publication throughout the Coldwell Banker sphere. The "Resort Properties" magazine offers an expansive level of exposure through the print media disseminated to target areas most likely to buy resort real estate.
Brochures
Customized full color property brochures with pictures and information are professionally prepared. It is through Kevin & Monica's 50+ years of combined experience to know that more than a simple fact sheet should be on the premises for the benefit of the buyer. Since the Multiple Listing sheets are overly simplified, insufficient information about upgrades and inclusions need to be profiled more substantially.
Updates and Communication
Kevin & Monica believe in the automated office and implement networked computer software programs that integrate the details and many steps required to effectively market a property. Kevin & Monica's software choice is Top Producer, which offers a weekly summary and update of activities that have been completed and initiated throughout the marketing process. Feedback is secured from agents that have shown the property.
Direct Mail
Kevin & Monica have designed their own direct mail postcards. This dissemination for the year 2007 and 2008 will be approximately 3000 pieces per month. It is sent to a targeted database, grouped according to use and pricing to affect the highest call response. Additional mailings are scheduled to the metropolitan referral real estate agents four times a year
THE #1 REASON WHY A PROPERTY SELLS... THE AGENT YOU SELECT AND THE SUPPORT TEAM THEY HAVE. YOU DIRECTLY CONTROL THIS |